Measuring marketing performance
Go to the third letter “M” model 3M. Metrics are measures of marketing performance. Measurement of performance in marketing is very important. The more potential customers your market contains, the easier it is to track performance.
The average cost of attracting one client is one of these indicators. The average cost is calculated as follows: the sum of money spent on advertising and divided by the number of customers received. It is necessary to measure the average cost of attracting customers if you want your efforts and money spent on advertising to be not in vain.
The average value of the client is another indicator that is worth measuring. It is measured by the addition of all profits received from customers during the period of interaction with you and the division by the number of customers. For all the time the client can bring you profit not once, but repeatedly buying your products or services.
You need to aim for a customer value of 20% of the money he will bring. This is a normal indicator, if your customer will cost you less, it is ideal.
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