How Users Find Websites In Search Engines?

In earlier days of Google rankings were merely based on meta tags and backlinks. With the passage of time Google has improved its ranking algorithms by finding ways to fight spamming. Now Google requires webmasters to make websites for users not for search engines. This approach has given users to find more relevant results in search engines.

What is user intent behind search?

Google wants to know the intent of users behind any search so more relevant sites can come on top instead of crappy doorway pages. Recent studies have shown that some users have a narrow search intent and they keep this searching in that intended criteria. On the other hand exhaustive user always go for wider scope around a specific topic or topics to get desired results.

How Search Engines Take User Intent?

From the search quality rating guidelines, major search engines like Google show results on the basis of scales of the intent they find in user keywords. An example: If a user is searching for walmart then his intent is definitely to look for walmart stores near him. As compared to this if he wants to know the working hours of walmart then he could have written opening or closing hours of walmart so his intent could have been more detailed and specific to basic level of scaling. This scaling comes into play when users type keywords with multiple meanings. Just for example if user types Apple then search engines like google goes into classification on the basis of their scales and show results based on artificial intelligence of this scaling.