Is customer satisfaction the wrong target?

in #10x6 years ago

Fotolia-Melpomene-117782591_Sub_740px.jpg
In Grant Cardone's book, The 10X Rule, he says,

"If you truly want to find out what your organization's customer acquisition and loyalty weaknesses are, then survey the people who you do not acquire."

Before you worry about customer satisfaction, wouldn't it make more sense to focus on actually having a customer to satisfy? And then if we didn't earn their business, why not?

When a professional athlete loses, they want to know how and why so they can train harder and smarter and get better.

Why wouldn't you do the same for your business?

So with that in mind, I've got two free downloads for you. Worksheets you can use to debrief a deal and survey a prospect who didn't buy.

CLICK HERE for Client Interaction Debrief

CLICK HERE for Client Exit Survey

Let me know if you have questions about these or need help on how and when to use them...

Sort:  

To the question in your title, my Magic 8-Ball says:

You may rely on it

Hi! I'm a bot, and this answer was posted automatically. Check this post out for more information.

Congratulations @davidbradley! You received a personal award!

Happy Birthday! - You are on the Steem blockchain for 1 year!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Vote for @Steemitboard as a witness to get one more award and increased upvotes!

Coin Marketplace

STEEM 0.17
TRX 0.16
JST 0.028
BTC 74877.97
ETH 2797.38
USDT 1.00
SBD 2.54