Zappl is 240 characters, Not everything is rewarded, also the web is 90% short form content when you take out porn. So the obvious impact short form application will have for the steem blockchain in regards to user signupns and content is going to be very significant.

Also zappl rewards comments on its application and we have the data to prove that user activity is way up. User communication has sky rocketed because of it, which aren't all bot comments. Zappl also don't spam every post they upvote with witness information.

Steemit after v.20 won't be the only main site to sign up. V.20 makes it more affordable for apps to signup users. Also we would like to state not all of zappl is short form, we also allow video uploads to several minutes long as well. Including video and gif uploads as well.

As people are on this oh post are to small, the most successful application and websites in the world are almost all short form. Zappl all depends on how you use it, because some sites filter our video embeds its hard to show what zappl is truly bringing to the blockchain.