Greetings- My idea is based upon the assumption that like FB, Zappl users will have a feed that I presume comes from friend/followers posts? So in other words I'm assuming that all users don't have all other users posts come across their timelines. Based upon that assumption........

Have a zappl button that can say be pressed once a month or perhaps recharged in some other way that encourages the user to act in a way that promotes growth to the platform. But for ease of discussion sake let's just say that once a month a user can hit their zap-a-post button where maybe a few hundred platform users that aren't friends will see your post- make it a good one as this is a way in which to reach those who would not normally be reached,..

Also hopefully folks could view that as a good way in which to be charitable to others and make sure that everyone's once a month zap-a-post post gets some decent earnings which would especially help to encourage those getting started- the same way in which people seem to support 'introduce myself' posts on steemit. Again I'm making that assumption that this is like the steemit platform in regards to rewards in crypto for content creation and curating. This also gives the little guy/gal the feeling that at least once a month they will hear you roar : )