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I don't think there is a way to turn laggards into early adapters and Steemit is still in the very early age. Just as people who initially were opposed to FB are now on FB, so will late comers will join Steemit who don't get it yet. They will do this because of social pressure. Your family and my family, your friends and my friends will all be on Steemit in 5 years or less.

Give it time... they will come. once the word gets out you won't be able to contain them! :) cheer-up you're doing great!

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