HOW I'VE MADE MONEY ON YOUTUBE FOR THE PAST FIVE YEARS

I’ve always been a do-it-yourself type of person. I like to figure things out on my own and have complete control over the results. So when I decided to start my YouTube channel, I wanted to do everything myself—from filming, editing, and uploading videos, to creating thumbnails, promoting the channel, and tracking progress with Google Analytics and other online tools. It took me about nine months to set up everything on my own before I even posted my first video—and that was just one channel!

What is video marketing?
Using video to promote your brand or company is a relatively new phenomenon, but it’s already making waves in business. Brands like Nike and Intel have been producing averages—videos that combine elements of games and commercials—for years now, with great success.

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5 reasons why video marketing works
Video marketing is a powerful tool that you can use to attract new customers and increase your conversion rate. Here are 5 reasons why video marketing works, so you know it’s a good strategy to use in your own business.

Types of content to include in your videos
Videos come in all shapes and sizes. When you start your channel, figure out how many different types of videos you want to create—whether it’s a show that addresses a specific topic, or short clips (known as drops) that show viewers your personality. Be sure to check out other channels and see what they cover.

1.Getting started with your first video
If you’re creating videos to generate income, there are a few things to keep in mind. First, you want to find a topic that isn’t saturated. That way it’s easier to establish yourself as an authority in your niche and build a following from there. Next, be aware of how much time you spend creating each video—and make sure it’s worth it!

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2.Optimising your video
There are a few different ways you can optimise your video. You can start with your video’s title, as well as its description in your channel and any tags you may use. Additionally, consider adding keywords to your video’s audio so people searching specifically for certain types of videos can find yours more easily. The same goes for editing your video’s description – add a bunch of relevant keywords here that describe what your content is about.

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3.Video types you can create, per medium, per topic
As you saw above, certain topics, like product reviews or coding tutorials may have more than one sub-niche, each with its own types of videos. For example, a top-level topic of sports includes videos like football history and high school football highlights. Let's break that down into content types

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4.Marketing yourself as a YouTuber (2018 edition)
YouTube's algorithm has a lot of factors, including how many views your videos get, how long people watch them, and how many subscribers you have. One of the biggest aspects is engagement. You want as much engagement (likes, dislikes) as possible in order to show YouTube that people love your videos. Another important factor is consistency. Make sure you're posting daily and sticking to a schedule so viewers know when they can expect new content from you.

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5.Final advice on getting started with YouTube, including some tips for non-English speaking YouTubers
Before we get into what works, let’s talk about some best practices that can help new and small channels grow in a more organic way. That is, in a way that doesn’t necessitate a steep learning curve to begin making money right away. Although many have made six figures or more purely from ad revenue, it is far easier to build an audience and then start generating revenue after having amassed some supporters who will stick with you through thick and thin.

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