Use YouTube to Create Unlimited Sales for your Business

Now that you have a great product, or a great business, you need to market it. Unfortunately, you lack the capital to do that successfully so you need to find cheap or inexpensive ways to market your business. One of the best marketing tools out there is You Tube. Plus, it's free to upload videos!

So how can you create unlimited sales for your business using You Tube?

In the past, people relied on magazines, journals, newspapers, television, billboards, and radio ads to drive people to their businesses and thus make sales. However, today almost everyone uses the Internet. Therefore, Internet marketing is just as important as any other type of marketing ploy-maybe even more important.

Most businesses today have websites, too. If you are going to be selling something then you need to create your own professional website in order to keep up with the times.

You can create a marketing video and then upload it to You Tube. Using the marketing features on the website itself, you can market it to other You Tube users, as well as use tags and categories to make your video easier to find for outside users as well.
In addition, you can use the link that You Tube creates and actually embed your marketing video into your own website or blog. There is nothing complicated to learn here. You can actually do the entire thing with just a couple of clicks of a button.

By having an online presence like this you will be able to draw people from all over the world to your website. You can reach a far broader audience than you could with your local newspaper.

So what do you need in order to do this?

Basically, you need a video camera, a good microphone, a little bit of computer knowledge, and some creativity. Of course, you also need a good product, business, or services to promote, too.

You should try to find some creative angle when creating your You Tube marketing video. You don't want to make an infomercial, or any kind of typical commercial. People don't come on to You Tube to watch standard advertisements. It helps to be creative and even to find some sort of gimmick.

Above all, don't forget to mention your business name, your website address, and any other pertinent information that will drive visitors to your own website.

Getting Your Marketing Video Noticed On You Tube

Creating a great marketing video and uploading it to You Tube is just part of the process of making the website work wonders for your business or product. You then have to ensure that people actually know that it's out there. After all, You Tube has more than 20 million viewers every month. You have to find some way to stand out from everyone else.

So how do you get your marketing video noticed on YouTube?

1. Ensure that people find our website. If you have an external website, and will assume that you do, you can either direct people to your You Tube video from it, or you can embed your video into your website yourself without sending people to you Tube to watch it. Either way, the people on your website need to see your video. Likewise, the people on You Tube that are watching your marketing video must be able to find your external website. Make certain that you include a website address that directs people to your site. Otherwise, they just watched a great video but have no idea how to contact you or purchase the product that they just saw. You can include the address in the video itself, but also make sure that you have your URL in your
   profile, too.

2. Become involved in the You Tube community. Just like other social utility sites, You Tube has an active community. Don't forget to participate in groups, create your own group, respond to videos, send out emails and bulletins, and generally make yourself known. The stronger your presence is, the more people will watch your videos and hopefully follow to to your website.

3. Pick the right keywords. After you have uploaded your video, you will need to pick categories and tags. This is very important. Why? Because it is how people will find your video. Don't just use random words that don't have much to do with your video. While yo want to drive traffic to it, you also want to drive the right traffic.

4. Remember your audience. People don't come on to You Tube to look for slick, polished videos. Therefore, you don't need to go out and spend thousands and thousands of dollars to make your video. It should look professional, but it doesn't have look as though you spent a significant amount of money to get it made.

Choose Your Niche-An Important Step in Your You Tube Marketing Video

When you are signing up for a You Tube account in order to market your business, services, or products, one of the most important things you can do is to choose the right niche. Why? Because it can help you with marketing purposes even within You Tube.

You might be thinking that you don't want to limit yourself by just choosing one type of niche. However, think of it as being a small fish in a big pond if you just go with the “Standard” account. By narrowing down your niche, you have a better chance of standing our from the crowd. It also helps people find you. Once they have found you, you will get more clicks on your videos and then hopefully, more clicks to your external website.

Of course, you can always just go with a standard account. However, if you are marketing something specific then it makes sense to go the extra mile and choose one of the other options. Let's take a look at them...

1. A Guru Account. If you are an expert in your field and your videos are going to show that then you should sign up for a Guru account. With a Guru account you can have links to your other websites from your profile page, as well as a logo.

2. A Director Account. Are you an inspiring Spielberg? If so, then you should consider a Director account which is a good option if you are uploading your own videos that you have made yourself in order to showcase your creativity.

3. A Comedian Account. Many comedians sign up for YouTube accounts in order to get exposure. You can also promote your stand-up act, public access television show, or even your promote your CDs. In addition, with this kind of account you can also list upcoming shows as well.

4.A Musician Account. Aspiring musicians should choose this option. With a musician's account, you can promote your music with You Tube. You will be able to choose your music genre, make a logo, show your tour dates, and even give people links in which they can purchase your CDs.

If you decide later that you want to pick a niche and not just stick with “Standard” then you can
do that, too. Just go to your channel information page and change your account type.

Create and Customize Your Own You Tube Channel to Market Your Business

If you are considering using You Tube to market your business, product, or services then the first thing you need to do is to create and customize your own channel. This isn't really as difficult as it sounds. In fact, although it is very important, the website itself does most of the work for you.

So why should you create your own You Tube channel?

Once you have created a channel, you can upload your own videos. Not only that, but you will have a presence on the website. You will go from being a single visitor amongst millions to an actual contributor. This will let you interact within the You Tube community, use some of their in- house marketing ploys, and even embed the videos that you upload to your own website for
free. You just can't find a better marketing reason than that.

How do you create your own You Tube channel?

Actually, when you sign up for an account, the channel is already right there for you, waiting. It is just up to you to make it yours. You can add some personal information about yourself, or your company, as well as include your website address and other important information. In addition, you can also showcase your favorite videos-either made by you or someone else.

What are some of the other advantages of creating ad customizing your channel?

You will have a profile with your URL. You will also get unique You Tube URL that you can use on other social utility sites, or your own website, in order to drive traffic to your You Tube videos.

You can use various You Tube functions like email, bulletins, groups, and other social utilities in order to connect with other users, promote your own videos, or to learn valuable information as to how to make your marketing videos better.

Do I have to be Internet savvy in order to upload to YouTube?

Absolutely not. In fact, once your device is hooked up to your computer, you only have to upload the video the same way that you would upload your digital pictures. Once it has been upload, You Tube will do the rest of the work. You simply have to choose the categories and tags that you think befit your marketing video. Of course, to start with, you have to create a great marketing video, too.

Promote Your Business with These 5 You Tube Marketing Strategies

You Tube is great for promoting, but you need to do it the right way. It is important to look at
You Tube as a destination site rather than as a search site. It you take that into consideration,
then you will use You Tube as a supplement to your marketing and promotion of your product and business, not as your overall marketing scheme. Why?

Simply put, because there are thousands and thousands of videos out there. Really. The chances of your video being seen by a random person are not very good. Yes, you can use good tags and categories and that will help your video be located, but that might take time.

Instead, it is much better to create an external website, even a blog, and then link to your You Tube video. This way, people who are already interested in your product will be able to see a video about it to help supplement the information that you have already provided.

Here are 5 more tips that will help you in promoting your business or product with You Tube.

1. Use your uploaded You Tube video in your company's blog. You can also use it on your company's MySpace page or Facebook page, as well as on the website itself.

2. The same goes for Twitter. Don't underestimate the value of Twitter these days. Make sure that your updates includes links to your You Tube site.

3. use your You Tube channel URL to any out-going emails that you send. Make them part of your signature so that no matter who you send them to, they will be able to see your link. Do this for both business and personal emails, but make sure that the signature isn't needlessly large. That can be annoying.

4. Talk an important blogger or community group into using your video. For instance, if your local community has an online newsletter and you advertise your business with them, add your video to that or a link to the video on your site. In addition, ask them about posting a link to your video on their site, too.

5. Use the video or the video link in as many relevant areas as you can. It's better to place them in a few key areas where you will get a targeted audience them posting them everywhere you can and reach nobody who is really interested. Relevance is the key here.