Ken Auletta, His New Book “Frenemies”, & Disruption in the Advertising Industry | #AskGaryVee 287

On episode 287 of the #AskGaryVee Show, a very accomplished writer and media critic, Ken Auletta stops by, and we talk about:

• Ken's new book "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)"
• Disruption in the marketing/advertising industry
• Why creative is a massive variable of success in advertising