YouTube Ranking Factors of 2018

Let’s take a look at each of YouTube’s 4 most influential ranking factors.

RANKING FACTOR #1: Audience Retention

Audience retention is simple: It’s the percentage of your video that people watch.

Your audience retention on that video is 50%.
5:00 / 10:00

When Your Video will be upto 50% it tells to the system about the quality of your video, and your video will get boost.

After all, people don’t tend to watch 90%+ of a crappy video.

It’s also a metric that’s difficult to game.

RANKING FACTOR #2: Total Watch Time

This is YouTube’s #1 most important ranking signal. “We value watch time.”

Total Watch Time is that the total quantity of your time individuals have spent look your video over its period of time.

Why is this ranking factor so important to YouTube?

Like with audience retention, this metric is hard to game. You need to hire hundreds of people (or bots) to watch your video. And not get caught.

Total Watch Time is an even BETTER indicator of video quality than audience retention.

This metric measures the actual amount of time that people spend watching your video.

00:11 / 00:15
Your Audience Retention is an amazing 73%!

But your Total Watch Time are going to be very low as a result of the typical viewer solely watches for eleven seconds before clicking away.

Videos with high Total Watch Time benefit YouTube.

The more time someone spends on YouTube, the more money they make (from advertising). So it makes sense that they would promote videos that keep people on YouTube.

When you produce a video that keeps individuals observance, you provide YouTube what it desires.
In exchange, they’ll promote your videos while not you desirous to do something.

RANKING FACTOR #3: Engagement Signals

They want to see that people actively engage with your video.

Specifically they measure how many people:
Like Comment
Subscribe Share
Add your video to a playlist

The additional of those signals YouTube sees, the additional they grasp that your video is keeping their users acting on the platform.

RANKING FACTOR #4: Keyword Optimization

For YouTube to show your video to people, it needs to understand what your video is all about.

I’m talking about video things like video titles, descriptions and tags.
Unfortunately, most people optimize their videos the wrong way.
I messed this up when I first started with YouTube SEO.
Just Put 7 or 8 Relevant Tags According to Your keyword When people use so many and irrelevant tags search engine become mad they don't know whether your videos is about sports or health so they do show your videos in suggestion.
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