The Vault Coffee and Pour House Opens in Carolina Beach, North Carolina through Crimson Cup's 7 Steps to Success Coffee Shop Startup System

Tue, December 27, 2022, 7:00 PM GMT+6·7 min read
The Vault Coffee and Pour House opened November 21, 2022, in Carolina Beach, North Carolina, through Crimson Cup's 7 Steps to Success coffee shop startup program. The shop at 612 North Lake Park Boulevard North plans grand opening celebrations in March 2023.

CAROLINA BEACH, N.C., Dec. 27, 2022 /PRNewswire-PRWeb/ -- The Vault Coffee and Pour House is the newest addition to Carolina Beach, North Carolina's beverage scene! Made possible with training and support from Crimson Cup Coffee & Tea, The Vault opened its doors in style on November 21.

The new beverage shop at 612 North Lake Park Boulevard North offers a full menu of hot, iced and frozen espresso coffee drinks, plus local craft beers on tap and a robust wine selection.

Owners Jeff Hogan and Jenn Taylor are passionate entrepreneurs with a mission: bring quality coffee to their community. Before the shop's opening, the closest drive-thru coffee house was eight miles away.

"Now Carolina Beach coffee lovers can enjoy great-tasting brews without ever having to leave town!" Hogan said.

"We're excited to welcome Jeff and Jenn to Crimson Cup," said Founder and President Greg Ubert. "Helping entrepreneurs develop unique businesses is a big part of our mission as a coffee roaster and coffee shop franchise alternative."

Serial entrepreneurs Hogan and Taylor own several other local businesses, including Celtic Creamery Ice Cream, Hang Ten Grill, a tax service, three AT&T stores, two soccer stores and 30 rental properties.

"We saw an opportunity to bring terrific coffee to Carolina Beach," Taylor said. "We loved the property and thought Carolina Beach needed both better coffee and a drive thru."

They forged ahead despite a lack of coffee industry experience. "I get a thrill from going into new businesses," Hogan said. "It keeps my mind fresh!"

While searching the Internet for information on how to open a coffee shop, the couple discovered Crimson Cup.

A one-stop shop for independent coffee shops, the Columbus-based roaster supplies award-winning coffee, drink recipes, coffee business expertise, hands-on training and industry-leading coffee shop supplies.

After talking to two other coffee companies, the couple bought Ubert's book, Seven Steps to Success: a Common-sense Guide to Succeed in Specialty Coffee.

As the foundation of the roaster's 7 Steps to Success coffee shop startup system, the book has launched over 300 local coffee shops in 30 states. This proven system turns entrepreneurs with little or no coffee experience into owners of thriving coffee shops.

A call with Scott Fullerton inspired Hogan and Taylor to visit the Crimson Cup Innovation Lab in Columbus, Ohio. As 7 Steps Sales Leader, Fullerton helps aspiring coffee shop owners like Hogan and Taylor evaluate whether a coffee business makes sense for them.