While I like the idea of plastic-less storage, I feel that this technology has a few drawbacks. First, the bubbles would decompose before they could be delivered to the consumer. The longevity of plastic, as damaging as it is for the environment, makes it ideal for storage and transport.

Secondly, the bubbles appear like they would pop easily. Whether true or not consumers would be put off by this.

Thirdly, the bubbles simply do not hold enough water. Another reason why consumers would be turned off to this idea. And if no one is buying these, it doesn't matter how eco-friendly they are.

Still, it sounds interesting from a scientific perspective and I'm glad that there are people out there searching for plastic alternatives.