Energy of Words
Words are electric. If a sentence does not shock you a little then it carries no emotional voltage.
Think of the men who changed the world. Most of them at some point had a speech which moved you. If Martin Luther King speech had started with "I HAVE AN IDEA" then history may have been delayed or changed. People have amazing ideas yet often do not possess the words to transfer their excitement and commitment to others.
I love watching movies. So often, I remember myself saying "They always know the right words to say." Yes, they pay the script writer a lot of money to make certain the right words and phrases are used to evoke emotion.
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I do believe women are more verbal as well so this may relate to them even more. That is why the words 'I love you' and 'will you marry me' are so important to a woman. A guy just needs to here 'Ready to come to bed'.