I would agree with @enternamehere. You do wordsmithing.
I was brought here (not quite) screaming and kicking because my only other experience with social media was facebook and twitter. Not a good endorsement of the genre. With more encouragement from a couple people than I can possibly generate a worthy upvote for I started.

My main mentor had a few suggestions of where to start - a generalized branding was one of them. I have a hard time focusing on one topic but as I branched out into serious curating I've found that it's what I like best about the site. I can actually mingle like I never can in real life (introverts, raise your hands!🙉 ) and ponder new things with each of the bloggers I meet. I guess a lot of my style is in the writing of curation. Like you, I'm interested in too much and so I can kind of focus better on what I post because I can diversify while curating.