Importance Of Keywords In SEO
While many biggest companies have teams to work on keyword research for them, many smaller companies don’t. To help those companies who need to work on their personal keyword research, this post indicates a way to work on keyword research.
The intention of any business with a internet site is to be at the top of a search engine result page or SERP. This is performed by using the search engine optimization. One of the main parts about SEO is studying and finding keywords.
Meaning of Keyword
This is the specific wording which drives traffic to a specific URL. When doing SEO, this is the word that we “target”, so we usually call it the “target keyword”.
Main Types of Keywords
Short Tail Keywords - Short tail are 3 words or less. Short tail keywords are also known as “head” terms. Examples “LED Lights,” “Bluetooth headphones,” or “watch.”
Broad tail keywords - Broad tail keywords are more specific to a topic than Short tail keywords. They have low traffic than Short tail Keywords. They have ability to generate good traffic.
Long Tail Keywords - Long tail keywords are forms of keyword phrases that have at least 3 words. Usually they are phrases. Long tail keywords are used to refine search results to find specific search term.
Long tail keywords may not be biggest traffic drivers but can generate traffic due to low competition. Long tail keywords are excellent in conversions. They are more specific to a topic than any other keywords.
Best tool to find Long Tail Keyword
Keyword Planner is a free tool for new or skilled advertisers offered by Google to find keywords. That’s like a workshop for constructing new Search Network campaigns or increasing existing ones.
You can see list of keywords that are trending and related to your topic. You can also see their competition. You can even create a brand new keyword listing by means of multiplying several lists of key phrases collectively. Keyword Planner also can assist you pick out competitive bids and budgets to apply with your campaigns.
Keyword Tool enables in coming across hundreds of new long-Tail Keywords related to any topic by using routinely generating Google search reports. The keyword suggestions are produced primarily based on area and language which you have chosen.
How to Use Long Tail Keywords for SEO?
The pleasant exercise is to use long Tail keywords in the content of your internet site. By doing it, you will make sure that your content resolves the real user queries. The great practice of the usage of long tail keywords for search engine optimization is to input keywords in the Meta Title Tag and Meta Description Tag of your website.
You can also use synonyms of keywords into content, headlines and picture alt tags. Please make sure that your content which has keywords can be easily understandable by humans.
Important Terms Related To Keyword In SEO.
Keyword Stuffing
Keyword stuffing is one of the black hat technique used to drive search engine attention by adding excessive keywords.
There are lots of websites that use this method and invites penalization; sometimes it can be permanent ban. Search engines like Google and yahoo are now nicely ready to fight with that kind of unethical SEO technique.
As an example, Google, one of the major search engine, has parameters that can look at keyword stuffing hidden away from the eyes of the normal website viewer.
Keyword Density
Keyword density is the percentage determined by search engines for using keywords in content. So bye bye keyword stuffing!
The percentage determined by Google is 3% for using keywords in content.
Competitor Analysis
Strategic method used to assess outside competition. The evaluation seeks to emerge as aware of weaknesses and strengths that a company’s competition may additionally have, and then use those facts to decorate efforts within the agency.