MY FIRST JOB AS A DUMPSITE WORKER

I had the feeling which was always receptive of ideas ranging from life to death. I had tough skin towards perception distortion, but to content and brand distortion. I had an ‘F.’ Yes, ‘F as in Fail.’

You see, what happens to you when you are enthusiastic about what you love to do is an overwhelming of creativity fantasies, such that fills you with too many ideas and the craving to develop into a multi-skilled mover. Being multi-skilled is not bad, but being answerable to all is not a success pill. You will definitely be distracted, confused and diluted to a hypotonic ‘solution.’

Don’t even ask about what will become of your content and brand score; ‘F’ is much better. You will not only fail at being able to feed your audience with the right and targeted food, but also end up losing your, audience and at worst, lose yourself in a pool of Brownian ideas.

Content creation is serious business. You must always define your niche to a narrow margin. Then, strengthen your grip on it and create value that will pierce as a lance through the skin of your audience, leaving them wounded for good.

As a writer, I have had to battle the force of dumpsite writing. I used to write everything that could be written, joined ideas that could be joined, and fabricated disjointed but singly tasty stories. It lashed out on me as I wasted creativity on the altar of generality. No impact whatsoever and no notable attraction to my craft, yet being worn out is stupendous understatement. I mulled it and decided to leave my job at the dumpsite. Yes, I resigned to focus on my craft and build on my expertise.

As a writer, what’s your area of expertise?