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RE: Publishing, Part 3: A Guide to Marketing
I wasn't even aware that an authors website was that essential since I've never been on one. It's probably different for other readers, but I don't really care who that person is who wrote the book.
I do fall for a lot of the other things listed here, though.
It's generally requested by publisher when wanting to know contact information. Also, it's a handy thing for your business card, which yes, authors are required to have if they're going to go out in the world. :)