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RE: How Much Do You Trust Internet Reviews?
That is pretty smart. I like that. Now, I have heard reference of companies hiring review writers to slander their competitors, but from what I came across as a writer looking for work I can honestly say I never found an ad for that myself. But, that's not to say they don't exist :)
I've never seen that either. But with the worst reviews, you learn things about shipping practices (often not a company's fault),and worst case scenarios.