Why is it important to know who are you dealing with?

In the market, you have to be selective to hit your public. By knowing the needs of the audience you'll be able to deliver to what they desire. By increasing value to your clients, the trust and attachment will grow.

"Keep the clients happy '' is what an old salesman once told to us

Overdeliver on your promises is key to build a relationship between people.
Giving in life is the best asset you have, so use it for good.

TIP

Law 13: When asking for help, appeal to people’s self-interest, never to their mercy

Do not remind people of past deeds.
Find something that will benefit them and emphasize it out of proportion.

This law is written by Robert Greene