Daily Boosters: 7 Habits of Highly Effective People
Employ ethos, pathos, and logos. Ethos relates to your personal credibility; pathos has to do with your feeling, empathic side; logos is your logic. When you employ all three of these qualities in your interactions, you're taking all known facts and perceptions into account, which benefits everyone.
Habit 5: Seek First To Understand, Then To Be Understood