3 Factors To Consider Before Choosing A WooCommerce Payment Gateway
Customers have always been convenience-seekers in the past and so are they today. They always want to purchase from stores who provide them more facilities than others. For example, many people use credit cards nowadays because it allows them to spend now and pay later. Now if you are running a physical store and you don’t accept credit cards there is a higher chance many customers won’t prefer to purchase from you.
Similarly if you are running a WooCommerce store and you don’t want your customers to abandon your checkout page, you must provide them different payment options. Now you might ask what payment options you should provide to attract them? Well, there are several to name but I’ll recommend only a few such as Credit Card, Debit Card, Net Banking, Apple Pay, Google Pay and many more.
What’s even more important than that is how to choose a payment gateway for your WooCommerce store that offers all these payment options. Well, there are many things to consider before selecting a payment gateway for your online store but what’s most important are cost, integration, and features. So, today we will discuss these three factors in our blog and let you know what to look into them.
But before that I would like to let you know about our web design Los Angeles company that’s committed to help businesses to achieve their traffic, leads, and conversion goals. In case your website is already yielding proper results, still you may want to achieve new goals. And SFWPExperts can help you reach there by providing multiple services such as custom WooCommerce web design and development, homepage design and development, SEO and PPC, and online marketing.
With that complete, it’s time to dig into three main considerations before choosing a payment gateway for your WooCommerce store.
What You Need To Consider Before Choosing A WooCommerce Payment Gateway?
The most important that’s not listed here but is pre-understood is Security. It’s very very important for you to ensure that the payment gateway you are considering should be able to secure all the transactions of your customers from hackers and crackers.
Now let’s see the rest of the important things you need to check out before using a payment gateway on your shopping site:
1. Cost
Though there are many types of fees payment gateways charge for allowing you to use their services, the most common one is the processing fee. You will have to pay processing fees for every transaction that your customers complete on your site.
As far as the credit card payments goes, most of the payment processors charge 2.9% + a flat $0.30 per transaction in the USA. Besides this, if you want to accept international payments too, then you will be asked for an extra 1% fee that will vary with different service providers.
Then comes the monthly fee which only a few payment service providers charge while others don’t. It depends on the payment gateway you are considering for your WooCommerce store.
The last but most important fee that you might need to pay is for a premium plugin that will help you integrate the payment gateway into your WooCommerce store. Some of the popular payment processing companies like Stripe and PayPal offer free extensions for such integration, however, you might need to purchase a separate plugin for integrating other payment gateways into your e-store.
In case your checkout page looks too simple and plain, you can hire our Los Angeles web design company to make it a bit visually appealing for your users.
2. Integration
The way various payment gateways integrate into your site also differs based on what you have chosen. For example, some payment systems are integrated directly into your checkout page and customers don’t need to leave your site to complete their payment. They can enter their debit card or credit card information on your checkout page only without needing to go to your payment partner’s page.
Now that doesn’t mean you need to manage the payment page of your site instead, these services allow you to integrate their payment page into your site while still hosting it. This allows you to design the checkout page according to the theme of your site and give your customers confidence that they are making the payment on your site only, not others.
If I make you understand this through an example, Stripe is the best payment gateway to mention here. They let you customize their checkout related fields to nicely match with the theme of your WooCommerce site.
However, not all the payment gateways allow you to do this and some of them have a little different approaches to it. Let’s see what it is:
Customers are taken to a separate payment page where they have to enter their payment related information and then complete the purchase. You might have experienced this type of payment making pattern when you buy products from an online store that has PayPal as their payment processor. Once you click on the “Pay” button on your shopping site’s checkout page, you are immediately taken to the PayPal page to make your payment. And once you have done that, PayPal redirects you to the shopping site so that you can see the confirmation of your order.
You can attach an external payment page to your shopping site using an iFrame HTML tag. This will allow you to accept payments on your site, not your payment partner’s site. But its biggest drawback is that the payment page might not look as natural as payment processors like “Stripe” allows you to make it.
In case your customers are not getting redirected to your partner’s payment page smoothly, you can get in touch with our innovative Wordpress website design company to fix the issue.
3. Features
Now the last but not the least thing you need to take into consideration is Features. Now you might wonder what kind of features you need to look into WooCommerce Payment Gateways, right?
Well, there are several features that WooCommerce payment processors need to have in order to accept payment on your site in multiple ways. For example, you are selling digital products like ebooks or tutorials that get released every month. Now if your customers want to take subscription for such digital products, you may want to collect payment from them every month.
In that case you will obviously want to look for payment systems that can collect recurring payments for your store. That means when you have this feature you will be able to sell digital products on your store in addition to the physical ones.
Though not all payment services accept recurring payments, you will have to deeply look for one that does. However, one unfortunate thing is that even though there are some payment gateways that support recurring payment model, not all of them support all the features of WooCommerce stores.
For instance, if a customer has bought a subscription of one of your digital products and at some point of time they want to cancel it, they should be able to do that from their WooCommerce dashboard itself. Some payment gateways cancel such subscriptions automatically when a customer does that from their WooCommerce dashboard. But there are some payment gateways that will require you to cancel subscription of your customers manually when they do it from their dashboard.
Another important feature that needs to be looked out in payment gateways is refund processing. There are some good payment gateways out there that allows you to process refunds automatically from inside your WooCommerce dashboard only. But there are many other payment gateways that don’t operate the same way and might require you to go to their payment interface to process refunds.
Rest of the features include:
- Support for international currencies
- Easy payment options like Apple Pay, Google Pay, and others
In case you want to enhance your customer’s experience while making the payment, we recommend you to display a small popup beforehand informing customers how to make the payment on your site. To implement this, you can communicate with the experts of our Los Angeles web design company whenever you want.
Conclusion On How To Choose A WooCommerce Payment Gateway
As promised above, I have discussed three important things that you need to consider before choosing a payment gateway for your WooCommerce store. Now it’s your job to ensure that the payment processor you are going to choose should have these features.
I know it might look like a menial task to you but trust me it’s very important if you are really serious about offering a great payment experience to your customers. In case you want to know the available options for the best WooCommerce Payment Gateways, I suggest you give a look to Stripe, PayPal, Braintree, Authorize.net, Square, etc.
Do you have any questions about how to choose a WooCommerce Payment Gateway? Ask away in the comments section below! Once we get to know your query about the payment service companies, we will try our best to help you out. Apart from this if you need services like eCommerce web design, web development, plugin development, SEO, or PPC, do remember to call our web design company in Los Angeles. In the past ten years, our company SFWPExperts has worked for hundreds of top brands across the globe and improved their traffic, user experience, and conversions.
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