Women’s Activewear Market Size, Share, Demand, Growth and Forecast 2025-2033
IMARC Group’s report titled “Women’s Activewear Market Report by Product Type (Top, Bottom, Sweatpants, Shorts, Skirts and Skorts, Yoga Pants and Leggings, Outerwear, Jackets, Hoodies and Sweatshirts, Innerwear and Swimwear, and Others), Fabric (Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, and Others), Distribution Channel (Online, Offline), and Region 2025-2033”. The global women’s activewear market size reached USD 202.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 326.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.91% during 2025-2033.
Factors Affecting the Growth of the Women’s Activewear Industry:
- Health and Wellness Trends:
More women are focusing on health and fitness. As a result, many are taking up yoga, running, cycling, and gym workouts. This shift boosts the demand for suitable activewear. The health and wellness trend covers high-intensity workouts and calm activities like yoga and Pilates. This variety needs a wide range of activewear, matching different exercises and comfort levels.
- Fashion and Comfort Fusion:
Activewear now combines fashion and comfort, making it suitable for the gym and casual outings. This appeals to consumers looking for versatile, value-packed purchases. Additionally, people want activewear that reflects their style and fashion preferences. This demand pushes brands to offer more designs, colors, and prints.
- Technological Advancements:
New fabric technologies are creating materials that boost athletic performance. These include moisture-wicking, quick-drying, and breathable fabrics. They help regulate body temperature and keep wearers dry and comfortable. Moreover, advancements now allow for eco-friendly activewear made from sustainable materials. This appeals to environmentally conscious consumers and supports efforts to reduce the fashion industry's environmental impact.
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Leading Companies Operating in the Global Women’s Activewear Industry:
- 2XU
- Adidas AG
- ASICS Corporation
- Columbia Sportswear Company
- F21 IPCo LLC.
- Hanesbrands Inc
- Jockey
- Lululemon Athletica
- Marmot Mountain LLC
- Nike Inc.
- Nordstrom Inc
- PUMA SE
- Ralph Lauren Media LLC
- Spanx LLC. (Blackstone Group)
- Under Armour Inc.
Women’s Activewear Market Report Segmentation:
By Product Type:
- Top
- Bottom
- Sweatpants
- Shorts
- Skirts and Skorts
- Yoga Pants and Leggings
- Outerwear
- Jackets
- Hoodies and Sweatshirts
- Innerwear and Swimwear
- Others
Bottoms represent the largest segment as bottoms, such as leggings and shorts, are the most versatile and widely used items in women’s activewear.
By Fabric:
- Polyester
- Nylon
- Neoprene
- Polypropylene
- Spandex
- Cotton
- Others
Polyester accounts for the majority of the market share due to its durability, moisture-wicking properties, and ability to retain shape.
By Distribution Channel:
- Online
- Offline
Offline exhibits a clear dominance in the market owing to consumer preferences for trying on activewear for fit and comfort before purchasing.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America leads in the women’s activewear market on account of the high participation rates in sports and fitness activities, coupled with a strong presence of leading activewear brands in this region.
Global Women’s Activewear Market Trends:
Consumers are favoring eco-friendly and sustainable activewear, leading to a rise in products made from organic, recycled, or sustainable materials. Innovations in fabric technology, such as moisture-wicking, quick-dry, and stretchable materials, are enhancing the functionality and comfort of activewear.
Brands are focusing on inclusive sizing and promoting body positivity, catering to a wider range of body types and encouraging self-acceptance.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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