I agree with your view on this. I also voted for him as witness due to the strong community he is building up and bringing to the platform with his marketing efforts and his activity surpasses that of many!

Using the witness rewards for marketing efforts is also awesome and in the future I can see more witnesses promising a share of their rewards for other stuff, especially with a price increase.

I also remember when Lisk started up - reward sharing of "delegators" back then was very common from the beginning.