Coca-Cola is putting Jack & Coke in a can!

in #win2 years ago

Coca-Cola is partnering with Brown-Forman to make a new canned cocktail combining Coke and Jack Daniel’s Tennessee Whiskey.

The drink, which also will be available in a zero-sugar option, is hitting shelves in Mexico later this year before expanding globally.

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The combination brings together “two of the world’s most recognizable and valuable trademarks,” the companies said in a press release, and will include “clear responsibility symbols” to indicate the beverage is for legal-aged drinkers. It will typically have 5% alcohol by volume, but that will vary depending on the country.

The canned cocktail is launching first in Mexico.
Brown‑Forman CEO Lawson Whiting said that the partnership “brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable.”

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He added that the new drink will “accelerate expansion and continue to grow our business around the world.”

Mexico was picked as a launch market because both brands are popular there and the country has a well-developed ready-to-drink market, a Brown-Forman spokesperson told CNN Business. A US launch is intended for some time in 2023.

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