White Rabbit: A Blockchain’s Crack on Film and Series Piracy

Back in the time of DVD sales, filmmakers and the film industry at large used to profit greatly from digital distribution. Today, in the age of streaming services, the income has gone far from that for a score of reasons. White Rabbit aims to eliminate these reasons with blockchain.

According to White Rabbit, filmmakers face three main challenges earning with streaming services:

- lack of transparency provided by streaming services;
- continuously reducing choice of content offered by streaming services;
- because of the small selection of films and series some users reach out to pirate resources which gives them a further boost.

Key Features

White Rabbit Ecosystem

White Rabbit ecosystem includes and is built for:

- users;
- content rights holders;
- content creators;
- partner streaming sites;
- third-party developers;
- White Rabbit itself.

White Rabbit Plugin

The White Rabbit browser plugin recognizes the content as it’s being streamed and allows users to offer White Rabbit Tokens (WRT) to content right holders as a payment guarantee.

Smart Contracts

Once the plugin has captured the content at streaming, a smart contract deducts the tokens from the user’s account and transfers it to the rights holders. In case there has been no smart contract created between the user and the right holder, the latter may enter into one and accept tokens or reject. Should the tokens be rejected, they are returned to the user. Tokens are kept in an encrypted distribution pool which allows for user anonymity.

The Rabbit Hole

User personal content library, storing access to all the content that a user have paid for and to exclusive materials, extras, director’s cuts, merchandise and interviews, is called Rabbit Hole. It also enables interactions between users and content creators, watching film screenings in VR together, and using other available third-party applications.

Roadmap

The work on the White Rabbit project began late last year. They recently opened the whitelist in anticipation of the presale starting on May 7th. The MVP of White Rabbit is scheduled to be available within the second quarter of the year, followed by the announcement of the first partner streaming sites. Alpha and Beta versions are expected to be launched in the third and fourth quarters of the year respectively. The fourth quarter is also scheduled to see the final product launch.

Next year, the White Rabbit team plans to release Rabbit Hole and a new content recognition technology.

Team

White Rabbit team features:

Alan R. Milligan, CEO & Partner. Alan is a film producer. Since 2014 he has been recognized with Cannes, Venice, Gothenburg and more than 50 other awards and nominations.
Adrian Hessel-Rütter, COO & Partner. Adrian has worked as an account and product manager at Atea and Intility for the past seven years.
Jonas Foyn Therkelsen, CTO. Jonas is a full-stack blockchain developer. In 2011, he mined his first Bitcoin and has since worked on several Ethereum projects as a developer and architect.
Jon Inge Buli, CFO & Partner. Jon spent most of his career in the shipping and oil industry. For the past twelve years, he has worked as a shipbroker, credit risk analyst, offshore market analyst, and senior sales manager.
Jon Ramvi, lead blockchain developer.
Robin Pedersen, blockchain developer.
Gabriel Andrei, UI developer.

Advisory Board

The advisory board of White Rabbit includes seven experts:

Gregory Carson, a startup investor, business developer, and capital funding expert;
Michael Terpin, the founder and CEO of Transform Group and CoinAgenda, advisor to 60 ICOs, CMO and special advisor to Alphabit Fund, a $300 million digital currency fund.
Dr. Daniel Baur, co-founder of K5 International. International film producer and blockchain enthusiast.
Hans Clemetsen, a commercial lawyer, the founder of Javelin Corporate Services AS and Javelin Advokatfirma AS which specialize in providing full-service corporate services for Norwegian and international clients.
Alexander Hagerup, a serial entrepreneur who has recently sold The Online Backup Company to J2 Global Inc. (Nasdaq:JCOM).
Alexander Yarushin, a principal developer and system architect in various projects including manufacturing automation system for submarines, billing for mobile telecommunications, pharmaceutical distribution systems and healthcare automation. He worked as an IT technical director at Milbros Software.

Token Sale Summary

Project name: White Rabbit
Token ticker: WRT
Type: ERC20
Website: https://whiterabbit.one
Whitepaper: https://whiterabbit.one/docs/White_Rabbit-White_Paper_v1.0.pdf
Requirements: Whitelist members
Presale starts: 7th May
Presale ends: 14th May
Main token sale starts: 15th May
Main token sale ends: 10th June
Soft cap: 5,000 ETH
Medium target: 12,500 ETH
Total token supply: 190,000,000 WRT
Conversion rate: 0,13 USD = 1 WRT

WRT Token Allocation

Use of proceeds

Following and Media Coverage

The Media section on the White Rabbit website features several publications, some of which are highly authoritative resources such as International Business Times, Aftenposten, and Yahoo Finance.

The Twitter account of White Rabbit has 3,477 followers; their Facebook page is followed by 1,323 people; and their Telegram group has 1,818 members.

Competition

Neither the White Rabbit Whitepaper, nor their website mention competitors. However, if you Google for “Film Piracy Blockchain” you will come across a bunch of startups which are close to White Rabbit in regard to the goals they aim to achieve: Custos, DECENT, and Veredictum. Even though they are not exactly the same thing, we would love White Rabbit to outline how they are different.

Whitepaper

The Whitepaper has 34 pages, which presents a detailed vision of the business with White Rabbit, development scenarios, roadmap, information about the team and the token. There is also a meticulous analysis of the streaming industry provided. Typically, blockchain startups devote more attention to technology.

Conclusion

We see White Rabbit as an innovative project led by a strong team and advised by the authoritative board of experts. Their CEO is a well-known person with a reputation, and they demonstrate the meticulous approach to the business with the project. Therefore, the project leaves an overall positive impression on us.

Website: https://whiterabbit.one
Whitepaper: https://whiterabbit.one/docs/White_Rabbit-White_Paper_v1.0.pdf
Telegram: https://t.me/jumpin
Twitter: https://twitter.com/WRJumpIn
Facebook: https://www.facebook.com/WRJumpIn/
Medium: https://medium.com/@JumpIn
ANN: https://bitcointalk.org/index.php?topic=2472674.0
Author: https://bitcointalk.org/index.php?action=profile;u=980049

ETH:  0x2010FD48B45bB8883e7575AF998e58914b39c01b 

Disclaimer:

This review by Bonanza Kreep is all opinion and analysis, not investment advice.