HOW WHATSAPP MAKE THEIR MONEY
Introduction
You see back then in 2014, Facebook acquired whatsapp for $19 billion not because whatsapp was an app Facebook couldn't replicate. It's just that whatsapp had a engaged user base of (100 million) much more than that's of Facebook messenger back then. Read more
The number of messages exchanged per day were up to the tune of 25 billion. That means whatsapp stores a humongous amount of information. Many companies are willing to pay a large amount for this information
Facebook strive on user Data. No matter how small or big, even if it tells them a little bit of you, it's worth gold to them. It's called BIG DATA
The term “Big Data” refers to the collection of all this data and our ability to use it to our advantage across a wide range of areas, including business.To know more
It's worth a gold mine and and more valuable than the most valuable commodity (oil).
So by acquiring Whatsapp, Facebook acquired a new set of users that can provide valuable data it can use to improve their adverts and drive profits even higher. Facebook earned $8.03 billion in revenue( about half of Nigeria budget amount) and $1. 04 GAAP EPS in Q1 of the last year. Read more
This is the reason Facebook has been having users to add their phone numbers to their account, so that they can pair your whatsapp account with your Facebook.
The problem is that 99.9% of us don't read terms and conditions, if you check one of whatsapp terms and conditions if reads, "whatsapp shares your info to Facebook for ad experience". They track what you speak and what you write.
If i communicate with you about you on here about needing a "Samsung S9", when you log into Facebook you will see the advert. So basically they earn majorly from adverts paid to e-vendors
Closing Remark
The world's most valuable resource is no longer oil, but data.
This data about YOU is worth millions and millions. Yeah, welcome to the world of Internet & Data
What a wonderful post, we are in a computerized world where the fastest means of communication is internet.. many of us don't even care about the terms and conditions all we do is accept because we are eager to chat,... Thanks for the info
Thanks for reading. Yh exactly. You are welcome