Yes this program makes alot of sense to me because I feel losing weight is more than just simply saying "eat better".
The right exercise is also needed but not only that a education on what we consume is a much needed guide among all the information out there.
It sounds like to me like you provide a great combination of both along with other problems like the excuses section.
Which btw I think will prove to actually be one of the most useful parts of the coaching as we are all different individuals with different daily problems that need to be solved for those who are committed to losing weight.