Everyone knows that weight loss is a monumental journey. There is never a quick fix for lifelong bad habits. Your approach to getting into the mental reasons and the blocks has to be the right approach. Simply eating a strict diet of low this or low that (carbs, fats, calories - take your pick) can only suffice to carve off a few pounds (and yes, sometimes, quite a few pounds) but if you don't learn why you did what you did to become overweight, you are destined to repeat the process. Everyone can count calories and know that if you stop at a low enough amount you will lose weight. In my opinion, the secret - and the success - is in the motivation.