Why does a website need Search Engine Optimization?

Search engine optimization is the process of increasing the quality and quantity of website traffic from search engines to a website or web page. SEO targets unpaid traffic rather than direct traffic or paid traffic.

IN THIS BLOG LETS DISCUSS 5 ADVANTAGES OF A WEBSITE THAT IS SEARCH ENGINE OPTIMISED

SEO CONDUCTS TRAFFIC TO YOUR WEBSITE

SEO IS A MARKETING STRATEGY THAT INVOLVES INBOUND MARKETING. TRADITIONA;L FORMS OF MARKETING IS OUTBOUND AND USES METHODS LIKE CALLING, SPAMS, INTERRUPTIVE ADS WHICH CREATES A IRRITATES A CONSUMER.

WHEREAS ON THE OTHER HAND SEO TARGETS WITH AN INBOUND STRATEGY IN WHICH YOU DO NOT GO TO A CONSUMER BUT BUT A CONSUMER COMES TO YOU.

WHEN YOU POST HELPFUL TIPS OR RESOURCES, CONSUMERS WILL BE INTERESTED TO INVEST TIME IN YOUR WEBSITE AND HENCE THIS WILL GENERATE THE DESIRED TRAFFIC AND YOUR CONSUMER BASE.

THE ADS REQUIRE NO PAYMENT

IF YOU’VE BUILT A WEBSITE THAT THE SEARCH ENGINE THINKS IS WORTHY OF GUIDING VISITORS TO, IT WILL CONTINUE TO DRIVE TRAFFIC TO YOUR SITE FOR MONTHS (OR EVEN YEARS) AFTER IT’S BEEN RELEASED.

OF COURSE, INVESTING IN RESEARCH AND WRITING HIGH-QUALITY CONTENT IS IMPORTANT. IF YOU CHOOSE TO BUILD IT YOURSELF, THAT INVESTMENT WILL BE IN TIME; IF YOU CHOOSE TO EMPLOY A DIGITAL MARKETING FIRM TO DO IT FOR YOU, THAT INVESTMENT WILL BE IN MONEY.

HOWEVER, ONCE YOU’VE MADE THE INITIAL INVESTMENT, THERE’S NO ADDITIONAL COST TO CONTINUE ATTRACTING VISITORS TO YOUR CONTENT.

DEPENDING ON THE NATURE OF THE SUBJECT, YOU WILL NEED TO UPDATE THE PAGE EVERY FEW MONTHS. IF YOUR RIVALS WISH TO TARGET THE SAME KEYWORD, YOU MUST ADD TO AND ENHANCE IT.

WHEN IT COMES DOWN TO IT, HOWEVER, YOUR VALUABLE POSITION IN SEARCH RESULTS IS COMPLETELY SECURE. THIS IS IN STARK CONTRAST TO PAY-PER-CLICK (PPC) ADVERTISING, WHICH CHARGES A FEE EACH TIME A USER CLICKS AND VISITS A WEBSITE.

SEO GETS MORE CLICKS THEN PPC

EVEN THOUGH PPC ADVERTISEMENTS APPEAR ABOVE ORGANIC RESULTS ON THE FIRST PAGE, 71.33 PERCENT OF SEARCHES END IN A CLICK ON AN ORGANIC RESULT.

IT’S DIFFICULT TO SAY WHY, BUT THE MOST LIKELY EXPLANATION IS THAT USERS TRUST GOOGLE’S ALGORITHM. THEY ARE AWARE OF WHICH SPOTS MARKETERS PAY FOR, AND THEY CHOOSE TO VISIT THE PAGES DECIDED TO BE THE MOST IMPORTANT BY THE SEARCH ENGINE.

OF COURSE, THIS IS JUST HYPE. WHICHEVER THE RATIONALE, THE FACT IS THAT ORGANIC RESULTS RECEIVE THE MAJORITY OF CLICKS ON ANY GIVEN QUEST.

PR BENEFITS FROM SEO

WHILE SEO AND PR CAN APPEAR TO BE TWO DIFFERENT MARKETING STRATEGIES, YOU CAN COMBINE THEM TO GET THE BEST RESULTS FROM BOTH.

THE MOST OBVIOUS RELATION BETWEEN THE TWO IS LINK BUILDING. ANY SEO STRATEGY MUST INCLUDE LINK ACQUISITION FROM TRUSTWORTHY WEBSITES.

THIS MEANS THAT IDENTIFYING PROSPECTS FOR PLACEMENT OR COVERAGE ON INDUSTRY WEBSITES, NEWS PUBLICATIONS, AND OTHER RELATED SITES IS A MAJOR PART OF AN SEO PROFESSIONAL’S WORK.

THIS IS A HUGE OPPORTUNITY, PARTICULARLY SINCE A PR STRATEGY REVOLVES AROUND HAVING PROMINENT PUBLICATIONS AND INFLUENCERS TO TALK ABOUT YOUR BUSINESS.

YOU’LL BE MUCH MORE SUCCESSFUL IN DELIVERING CONTENT TO POTENTIAL BUYERS AND CLIENTS IF YOU USE CONNECTION-BUILDING RESEARCH TO FIND NEW WAYS TO GET YOUR BRAND IN FRONT OF CONSUMERS.

YOU HAVE THE OPPORTUNITY TO GET AHEAD OF THE COMPETITION

SEO IS NOW VIEWED AS AN ESSENTIAL COMPONENT OF ANY MARKETING CAMPAIGN. IN REALITY, 61 PERCENT OF MARKETERS CONSIDER ENHANCING THEIR SEO AND ONLINE PRESENCE TO BE A TOP PRIORITY.

THIS SUGGESTS THAT THE RIVALS ARE MOST LIKELY ALREADY WORKING TO ACHIEVE HIGH SEARCH RESULTS RANKINGS. AND, WITH YOUR OWN SEO STRATEGY, YOU CAN KEEP UP WITH — AND, HOPEFULLY, GET AHEAD OF — THEM IN ORDER TO REMAIN COMPETITIVE IN YOUR FIELD

This is why a website needs Search Engine Optimization.