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Ironic. So, many people want to be cool people and go there that it's so crowded and so hot.
I think you are referring to the beer. It's not really luminous but the poster is making it stand out this way.
It's the Chang Beer from Thailand.
http://changbeer.com/?lang=en
Also easily available in Singapore.

They sponsor Everton. Looks familiar?


Source: http://www.evertonfc.com/content/fans/partners/chang-beer

Seems they have a event in London.

http://changbeer.com/london-the-first-stop-in-our-world-tour/
Something close enough for you to check out?

OK - not really into football so I wouldn't know!

I'm not into football except once every 4 years. :-)

Lol me too! I go crazy for the World Cup but after that I don't care!

Yay.... wait for another year.

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