Convergence Media Era Makes Zero “Time Difference” in News
You must have experienced this before, dining in a chain restaurant, but taste of food is the same even though dining in different chain stores.
All of this are credited to the “central kitchen” system of catering industry.
Central kitchen is established by chain catering industry, its main responsibility is to process raw material into end product or semi-finished product uniformly according to standardized process, then deliver the product via logistics distribution system to all chain stores or related units to carry out secondary processing and sales. Using industrialized production process such as standardized production, examination, unified packaging, etc., uniform quality of product produced is ensured, while under central kitchen mode, centralized purchasing and centralized delivery also save a lot of cost. Meanwhile, as the production phase in end restaurant has been reduced, time from order taking to food received has been greatly cut down.
Recently, the application method of central kitchen has become popular in media industry.
Image source: network
Central kitchen of media is a new business process that unifies all planning, gathering, editing and releasing phases in organic form. Material of news content is the “raw material" of this kitchen, then the news will be put into a “big refrigerator” which is all media database after gathered. After that, all types of communication channels in media and we media will carry out secondary processing on the materials in database according to different requirements in order to produce news product in different form, which is various “dishes”, and in the end the news will be served on the “dining table” of audiences via releasing and communication of various mass media level-by-level based on own media characteristic, communication speed and communication requirement.
The emergence of media central kitchen makes immediate gathering, editing and releasing become possible. Through cooperation between various departments under central kitchen mode, journalist’s footsteps in “stealing news” not only can achieve further breakthrough in terms of speed, but also can provide high quality, high standard and diversified news articles while pursuing timeliness at the same time in order to fulfil requirement of audiences from different channels in convergence media era.
Despite current central kitchen construction in convergence media has achieved functions such as gathering and converging of multi-channels, unified editing and producing, and releasing in various platforms and terminals, under rapid development of information technology, intelligent, effectiveness and diversification will definitely be the way to future development. Blockchain which possesses decentralization, trust unreliability, tamper proof and other characteristics can help convergence media live streaming system to upgrade comprehensively, while establishing a new smart convergence media platform with various forms, advanced method and high competitiveness.
01 Unlimited Storage and News
Key of achieving unified editing in convergence media platform is to gather all materials into a unified database, but while this method improves editing efficiency, it is also limited by the storage capacity of database.
In order to make service and management more convenient, most of the convergence media platform currently apply centralized services, but centralization is also limited by storage capacity, system performance and so on. During the process of storing file materials and media resources, convergence media platform which normally uses offline backup only causes file location tracking rougher and limited storage capacity. Furthermore, when user uploads and downloads file, or edits video file from the platform, once platform server unable to support excessive number of users, overall running speed of platform will be slowed down, and service down situation may even occur. This not only causes low improvement in efficiency, but also brings more trouble.
Image source: network
VoneBaaS, blockchain basic service platform researched and developed by Vonechain Technology can easily establish blockchain solutions of convergence media platform. Blockchain technology which uses distributed storage structure can breakdown files and store respectively in every node on blockchain in order to increase storage performance of platform server. In other words, if there is limitless node, there will be limitless storage capacity. After storage capacity has been improved, number of users carried by platform will increase, file access performance will also experience rapid growth, bottleneck of inadequate resources will be solved effectively, and operation of convergence media platform will be more stable.
02 Information is Traceable, Credible and Guaranteed
Truth is the life of news, new is the spirit of news.
Recently, the emergence of fake news because of news release stealing frequently occurred, including “death” of socialites in various sectors, “bankruptcy” of various large and small enterprises, and also “divorce”, “marriage”, “having second child” in male and female celebrities. Spreading of fake news not only brings harms to the person who is being rumored, but also greatly affects the credibility of media.
In convergence media platform, truth of information becomes more important, because once fake information flows into material database, its spreading range and influences will be far more than traditional gathering, editing and releasing processes, while governance difficulty will also become harder after going through multiple times of editing and distributing. Therefore, how to eradicate flowing of fake information into material database from the source is very important.
Image source: network
Decentralization is the main characteristic of blockchain technology. Equal level between nodes and mutual maintenance on ledger record in blockchain have facilitated the establishment of mutual credibility and sharing mechanism in blockchain.
In blockchain, assurance of the credibility of information already started from the source. Every user who issues information on blockchain possesses a sole identity ID, and they can verify the qualification of every digital identity on blockchain to ensure accuracy and legality when releasing information.
Meanwhile, all news material information uploaded to blockchain will be encrypted and synchronized to all nodes, thus even if a single node is attacked and tampered by lawbreakers, the whole blockchain’s information will not be affected. Moreover, all information in blockchain is traceable, thus if verified digital identity releases fake information, once the respective user is traced after distinguished by smart contract, his or her credibility points will be deducted. Furthermore, once credibility points are lower than certain value, these accounts will be stopped mandatorily in order to ensure credibility of all chain information.
03 Facilitate Original Protection and Purifying Industrial Ecology
“Plagiarism” and “covering truth of news” are always been the serious problems that troubling the writers. As development of Internet communication goes on, range of plagiarism has exceeded from writing to various mediums such as graphic, video, audio and so on, hence copyright protection has become more and more difficult.
In media publishing sector, the earliest and most profound blockchain application is copyright protection. Traceability of data information enables blockchain to trace the source of information release, and content registered on chain will not be easily tampered maliciously. Hence, this has provided support for confirming and finding the original creator.
At the same time, blockchain helps to overcome difficulties in judicial proof and evidence taking. Blockchain can assist in forming natural cooperation mechanism, therefore based on cooperation, Vonechain Technology establishes blockchain autonomous organization collaboration platform VoneDAO with goal-oriented as standard in order to facilitate members to achieve target via autonomous collaboration.
While taking copyright evidence and generating information of copyright right confirmation, at the same time copyright can be transmitted synchronically to judicial expertise centre for record filing, and make copyright generating and trading chain clear and checkable by utilizing blockchain’s all network right confirmation, information marks remaining and traceability characteristics. When copyright infringement occurs, traditional mechanism like “proof—examination—evidence taking” will no longer be needed, therefore this saves cost effectively and reduces risk of manual operation, while ensuring the accuracy, authority and reliability of proof.
04 Conclusion
As an underlying layer technology that can establish trust mechanism, blockchain builds a public trust protocol system via networking and error correcting mechanism by using terminals of many attached ledgers, hence it can provide dilemma solving methods for innovation and reformation in various industries.
During the exploration of blockchain, Vonechain Technology is the best choice of all industrial partners. As the blockchain innovator, Vonechain Technology has been studying in-depth on technical research, while convenient and useful self-developed and researched blockchain products such as VoneBaaS, VoneDAO, VoneTracer and etc. have helped over hundreds of enterprises to achieve exploration of “Blockchain +”. During media industrial development, Vonechain Technology will also show own technical advantages to facilitate deep integration and development of media.