Very interesting to see the evolution into ads as a first step at reaching out to the masses. Also, makes sense to focus on fringe or challenger sports, as you say. It's normally from the 'edges' that the exciting stuff comes...

Will be fun to watch the movement in LTC plus a (likely) step up in ad spend from other currencies. If only STEEM could step up and join in!

It feels like we're edging closer to wide(r)spread recognition of cryptos. Exciting times ahead.

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