VIDY - Video Layer For Ads
Hello everyone in this article I will present an interesting ICO analysis, called VIDY, based on the following criteria:
What is the VIDY layer?
Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.
With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.
Why We Created Vidy
- $16B Of lost funds every year stolen from ad fraud
- $23 Of user data fees from unwanted ads each month
- 44% Of all ads are interacted with by humans, the rest are all bots
- 21% Of daily battery drain from unwanted ads
- 600M devices run ad blockers
- 0.02% Of banner ads get tapped per 1000 impressions
- 4.9% Of interstitial ads which hijack your whole screen get tapped
- 66% Of all ad fraud comes from video, yet video makes up only 44% of all advertising
- $50B Of yearly ad fraud losses anticipated for the next 10 years
- 30% Of advertisers are demanding more video ad real estate
The VIDY Ecosystem
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol, run by miners, that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.
Publisher / Advertiser Dashboard
Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.
Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.
The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.
The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.
The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.
Hold To Earn VidyCoin
For the first time ever, when you see a Vidylink and hold down to watch that vidy ad, you earn money.Vidy compensates you with VidyCoin (VIDY) for each second that you hold down. The longer you hold, the more you earn. You can even make a purchase on that video using your VidyCoin with just one tap.
- See your VidyCoin balance grow in realtime as you hold down
- Swipe up to purchase products with VidyCoin in one tap
VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform .
Use of Proceeds
Soft Cap: 15,000 ETH
Hard Cap: 60,000 ETH
- Q1 2018
Build on 2017 infrastructure
Assemble Advisor Team
Finish the demo product
Prepare for ICO
- Q2 2018
Conduct the Vidy ICO
Beta launch platform
Pilot with Publishers
Refine Ad platform
- Q3 2018
Expand indexed sites
Unveil OTP in production
Release Control Dashboards
Integrate blockchain pieces
- Q4 2018
Launch 10 web hooks
Grow database of Vidys
Acquire 100 top advertisers
Launch user data containers
- Q1 2019
Launch V1 of the platform
Index 1 million publisher pages
Release full dashboard
Finalize NLP consensus layer
- Q2 2019
Unveil V1 of blockchain
Launch Miner-driven protocol
Index 10 million publisher pages
Expand on all web properties
You can find out more about the platform or participate in their crowd sales through the following links:
Bitcointalk username: Aray80