Vidy (The video layer for ads) ICO Review
Idea:
Vidy has invented the first single-page invisible embed layer for video, run on the Ethereum blockchain.Vidy constructs a ledger system that measures how long a user watches an ad thanks to hold tracking technology on its embed layer. Vidy then rewards publishers and users accordingly for holding down on ads with VidyCoins, taken as a fraction of the VidyCoin payout made from advertiser to publisher for that video ad impression.With just a hold, users can now reveal tiny hyper-relevant videos hidden behind the text of any page on the web, unlocking a whole new dimension to the internet.ProblemWhen you consider what an advertisement tries to accomplish, it really should be a positive and value-adding aspect of online life. Advertisements are supposed to make it convenient for you to purchase and access the products and services that you are most likely to care about. So why have advertisements become so broken, and so hared, and so stigmatized? The simplest answer is that we as users have become altogether annoyed, desensitized, and abused by ads for far too long.Vidy trying to solve:speak for themselves. Banner ads are seldom tapped to the tune of 0.050/o out of 1000 Advertisements are ineffective because as humans, we build up a ‘muscle memory’ around UI components when we see and experience them repeatedly. A simple example of this is thar we don’t have to think about where to tap on a screen when we want to exit a view; the back button is almost always in the top left on a navigation bar on a mobile view and we instinctively tap there to leave. Likewise when it comes to ads, we have become grossly desensitized to banner ads and interstitial ads given that they are so regularly, so irrelevantly, and so disruptively displayed everywhere. The result is that most ad UI components have grown ro be ignored, to the point of a growing adverse stigmatization from brands who employthem, and the stats impressions 3 and full-screen interstitials, despite hijacking your whole screen, areonly tapped 50 o of times out of 1000 impressions2 This means that unless you want to entirelyderail your product’s current user experience with a full-screen interstitial ad takeover, as a publisher you are looking at clicUtap-through success rates lower than a tenth of one percent with your exisitng advertising inventory options.
The VIDY Ecosystem ?
Publisher / Advertiser Dashboard:
Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.
Video Ads:
Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.
Application Layer:
The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.
Indexed Websites
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.
NLP Protocol:
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.
Consensus Layer:
The consensus layer receives user data along with ad performance information from the data layer and processes it as inputs in the placement-scripts that it runs. This is done in conjunction with decrypting the smart contracts that are handed off for user-data target application.
Data Layer:
The data layer is the foundation of the Vidy Ad distribution platform, concurrently communicating with the application consensus layers, and transparently maintaining all incoming data in the immutable Vidy ledger. The data layer maintains a record of all embed placements, hold times, VidyCoin payouts, VidyCoin staked balances, and all VidyCoin transactions via the application layer’s one-tap purchase modal.
Token Distribution:
Private Sale [COMPLETED]
Dates [ May 1 — June 15 ]
Tokens per ETH > 59,780
Token Price < 0.00001673 ETH
Pre-ICO DatesTBA
Tokens per ETH 59,780
Token Price: 0.00001673 ETH
ICO TBA
Tokens per ETH 44,861
Token Price: 0.00002229 ETH
Partners:
Road Map
Q1 2018
Build on 2017 infrastructure
Assemble Advisor Team
Finish the demo product
Prepare for ICO
Q2 2018
Conduct the Vidy ICO
Beta launch platform
Pilot with Publishers
Refine Ad platform
Q3 2018
Expand indexed sites
Unveil OTP in production
Release Control Dashboards
Integrate blockchain pieces
Q4 2018
Launch 10 web hooks
Grow database of Vidys
Acquire 100 top advertisers
Launch user data containers
Q1 2019
Launch V1 of the platform
Index 1 million publisher pages
Release full dashboard
Finalize NLP consensus layer
Q2 2019
Unveil V1 of blockchain
Launch Miner-driven protocol
Index 10 million publisher pages
Expand on all web properties
Team
Advisers
Website: https://vidy.com/
White paper: https://vidy.com/whitepaper
Facebook: https://www.facebook.com/VidyCoin
Medium: https://medium.com/@vidycoin
LinkedIn: https://www.linkedin.com/company/vidyinc
Steemit: https://steemit.com/@vidy
Reddit: https://www.reddit.com/r/Vidy/
Youtube: https://www.youtube.com/channel/UC_oC6F7N8CUblos1UMJ_FZA
Twitter: https://twitter.com/vidycoin
Bitcointalk: https://bitcointalk.org/index.php?topic=4562571
Telegram: https://www.t.me/vidycoin