Why Video Marketing Is So Valuable

Gone are the days where consumers used to get swayed by simple radio and newspaper marketing. These days with so much competition, companies need to put in a lot more effort to sell their products or services. Consumers want fast information; what’s better than a short and sweet video? The creation of videos for marketing may not necessarily need a large budget. There are many platforms and applications that make it easier for companies to make impactful videos on a low budget.

Here are a few reasons that will motivate you to invest in video marketing right away:

1. Videos show great ROI:
   According to WYZOWL, 83% of the current businesses who use video marketing back that videos generate significant ROI. Although the cost of making a video is not cheap, it is worth the hassle. In the end, the video quality is secondary. The content it carries is more important.

2. Variety in the platforms available:
   Users believe that putting up videos on Youtube is the most beneficial method to reach the masses. Facebook, Instagram, and Snapchat are great platforms where one can put up video stories that disappear within 24 hours to market their product or services.
   Live videos on Facebook and Youtube generate a lot of engagement. These days even webinars are a great way to connect with potential buyers directly.

3. Consumers love video content:
   Most smartphone holders spend a portion of their day viewing video content daily. According to research, Facebook gets 8 billion views on its videos every day. Even youtube gets 2 billion views per day on its videos. The laziest of the buyers can be swayed with video marketing as they prefer consuming video content to digging deeper into any product or service details. Creating short videos is no more a hectic task these days, as you get marketing video maker online, that allows you to customize a short video in no time. It can be shared across various platforms to market your product or services.

4. Social Shares:
   Video content does not just compel the users to consume content. It is also the number one creator of a buzz. When consumers like a video’s content and information, they tend to share it further.

5. Explains everything:
   Video content educates the consumer about the product or service details. Consumers get a physical picture of how the product works in action. They find video marketing a lot more reliable.