Innovation and Product Optimization to Boost Growth of Video Streaming Market Globally

Increase in live-streamed content, rising adoption of cloud-based video streaming solutions, the surge in popularity of video game streaming services, extensive use of videos in corporate training, and an upsurge in demand for online videos in developing economies drive the growth of the global video streaming market. On the other hand, bandwidth limitations and latency & reliability issues curtail down the growth to some extent. However, the growing impact of video streaming in the education sector and the integration of advanced technologies in video platforms to improve video quality are expected to pave the way for a plethora of opportunities in the industry. According to the report, the global video streaming industry was estimated at $38.56 billion in 2018 and is expected to hit $149.34 billion by 2026, registering a CAGR of 18.3% during the estimated period.

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"Rise in live-streamed content, increasing adoption of cloud-based video streaming solutions, and upsurge in popularity of video game streaming services propel the growth of the global video streaming market."

North America held more than half of the global video streaming market share and is expected to dominate during the forecast period. This is attributed to rising adoption for video streaming services by households in the U.S. which have majorly contributed towards the revenue growth of service providers such as Netflix and Amazon Prime Video. However, the region across Asia-Pacific is expected to grow at the fastest CAGR of 24.7% through 2019–2026. The fact that social media companies are capitalizing on the increasing popularity of this system propels the growth of the market in the province.

The on-premise segment held the major share in 2018, generating nearly half of the global video streaming market. This is attributed to the high adoption of on-premise based video streaming solution in enterprises for content management, media processing, and storage, decision making, and others. Simultaneously, the cloud segment is projected to register the fastest CAGR of 21.7% during the study period. Rising number of internet users in the Asia Pacific and LAMEA regions as well as increase in use of cloud-based video streaming applications are predicted to fuel the growth of the segment.

The pay TV segment contributed to nearly three-fifths of the global video streaming market revenue in 2018, and is anticipated to maintain its dominance by 2026. This is due to rising adoption of mobile and fixed communication broadband in the region across Asia-Pacific. At the same time, the over-the-top segment would grow at the fastest CAGR of 25.2% throughout the forecast period. The availability of differentiated content across different regions is anticipated to drive the growth of the segment.

Leading players-

Amazon.com Inc.
Brightcove Inc.
Baidu Inc.
Netflix Inc.
Comcast Corporation
Ustream, Inc.
Tencent Holdings Limited
Kaltura, Inc.
Akamai Technologies
Hulu, LLC.