The Origins Of Modern Day Marketing And It's Effect On The World
The name Edward Bernays should be known by everyone on this planet considering the impact this man's life has had and continues to have on the life of every single person on this planet.
Not an exaggeration.
The 100% verifiable truth.
Edward Bernays is the nephew of the world famous psychologist Sigmund Freud, best known for his study of human behavior where sex is concerned and, thanks to Robin Williams, his use of cocaine. Now certainly you are at least familiar with the name "Freud" or the "Freudian Slip" and yet you would not be were it not for the marketing efforts of one Edward Bernays. There's a distinct possibility women would not smoke, maybe no one. He's the reason wars are portrayed the way they are. He's the reason products are associated with base human instincts to make you want things you would otherwise have no interest in.
That's just for starters.
It goes beyond Edward, what happened after, all these different "thinkers" who have so dramatically influenced our lives, all the while the rest of us taking for granted that they are brilliant benevolent people when they are neither.
Crafty? .............................Yes.
Capable of extraordinary acts of selfish greed? ...........................Yes.
Fortunate enough to be born into wealth and positions of global influence?
YES!!!
Brilliant?........................Not so much.
I present you with the Documentary "The Century Of The Self", "a 2002 British television documentary series by filmmaker Adam Curtis. It focuses on the work of psychoanalysts Sigmund Freud, Anna Freud, and PR consultant Edward Bernays. In episode one, Curtis says - This series is about how those in power have used Freud's theories to try and control the "dangerous" crowd in an age of mass democracy." - Wikipedia
It's long,
but it's worth it.
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