VEXANIUM: A DECENTRALIZED MARKETING ECOSYSTEM FOR MERCHANTS

xpency (63)in #vexanium • 6 years ago

To other to successfully raise funds any of these initial Coin Offerings, a startup must resolve the main task as a concrete way to attract the attention of investors and users and prove to them that the product is solvent. Most of the solutions to this is an active marketing campaign, which should already be considered four months before the start of the ICO. The calculations are simple, a one month preparation and three months of marketing activities. But even if you begin everything on time, there will not be a quiet life — ICO is a completely new market, and unusual difficulties arise during marketing.

Social media marketing has been one of the most powerful tools for ICOs to gain a following and bring value to their projects. Once cryptocurrency garnered the attention of mainstream curiosities, the social media giants began to wake up. In early 2018, Facebook announced that it would be banning ICO-related advertisements, and Twitter followed suit a couple of months later stating: "We have added a new policy for Twitter Ads relating to a cryptocurrency. Under this new policy, the advertisement of Initial Coin Offerings (ICOs) and token sales will be prohibited globally."

Furthermore, not enough hands and hours in the day, either by increasing the staff or finding partners (contractors) before the launch of the marketing campaign, avalanche of incoming advertising offers by considering website traffic and the competence of the advertising contract partner, and also low representative conversion funnel are most of the difficulties faced in organizing an ICO market, but Vexanium is here with a decentralized platform that allows retailers to communicate directly with users without the need for a central server. There is no central authority to process orders or line-up advertisements and marketing campaigns, this results to removal of high fees charged by the middlemen.

What is Vexanium

The VEXANIUM ecosystem is a blockchain-based fragment that will allow effective marketing strategies and tactics to help reduce costs and increase transparency for the enterprises. It is a well developed voucher/couponing platform that is consumer trust worthy, and offer retailers with higher profitability margins. The businesses in need of marketing tools will get to access the services they need by using the VEX tokens within the platform, to connect to the consumers.

Vexanium enables merchants to create their own tokenized vouchers (VEXM) easily by using VEXM Generator. VEXM is a smart contract based token standard. All information of the token will be written in the VEXANIUM blockchain and can be reviewed any time at VEXplorer. VEXplorer is a blockchain browser that allows users to perform searches, API, and analysis of the vexanium blockchain. VEXchange is a crypto exchange platform for trading VEX tokens. The vexanium platform will be built based on the Achain protocol in order to guarantee a stable operation. Achain offers a stable, secure and scalable solution for the adoption of blockchain technology.

The Vexanium decentralized platform has developed some features that will help achieve an efficient marketing service:

VEX Airdrop: The allows for an airdrop solution for the companies to address acquiring new customers and to reward the loyal customers, this customers/users are targeted audiences base on their consumption habits, interest and location.

Voucher platform: VEX also enable the business to create a marketing campaign using the token as a creation of vouchers facilitated within the VEX web or mobile applications.

Voucher exchange: A P2P voucher provides for trading of the coupons among consumers.

Screen Shot 2018-06-22 at 18.46.27.png

Advantages of Using the VEXANIUM Platform

The interested Vexanium users will stand benefits for using the decentralized version of the marketing platform. Some of the leading advantages of the VEXANIUM project include: