America’s First Meat-Free Fast-Food Restaurant Is Getting Ready To Expand

in vegetarian •  last year

"Drive-throughs are some of the most stereotypically American places to consume food, and right now, 'when you think about drive-throughs, it’s all so focused on industrial meat, and one quick look at that industry is enough to tell you that it’s pretty nasty,' Scarpulla says. What if quality, local, meat-free fast-food could come to be seen as just as all-American as a Big Mac?"

https://www.fastcompany.com/40460920/americas-first-meat-free-fast-food-restaurant-is-getting-ready-to-expand

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woohoo. This is exciting, but they've got to break into the southern market to truly make a difference.