I dunno much detail about this particular incident. Can you give more detail like the name of airlines and the route? Since vegans are a small minority at present, such discrimination and insensitivity towards them is quite common. It's very wrong ...or rather criminal on the part of airlines if it commits to serve vegan meals and put it on its menu but then refuses to serve it.

What kind of society are we heading to? The people in the hospitality industry are unable to offer food to hungry human beings despite being paid for it! Raising such issues can not be termed as a hype, in fact these should be raised and discussed widely. Such insensitivity & cruelty towards a fellow human shouldn't be tolerated at all!