If it's free, you won't sell it to me

“There’s an old story I heard about how price equates to value.

Cleaning his basement, a man found an old dresser and decided to give it away. He moved the dresser to the street corner and placed a sign atop it: FREE. Shockingly, the dresser stood there all day, and for several days thereafter. This confused the man because the dresser, albeit old, was in decent shape and just needed a quick wood stain for perfection.

The man decided a new strategy was warranted. He went to the street corner and replaced the “FREE” sign with “$50.” Not an hour later, the dresser was stolen.”

-From a book called The Millionaire Fastlane