Steemcasino Ads Campaign To Potential Users.

in #utopian-io6 years ago (edited)

Introduction

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Creating awareness to opensource projects are important, in order to get the quality applications to individuals who are in need of the free features being offered compared to the paid versions.
So I would be using this medium to contribute my part to this project, by creating the right awareness, which the project needs in order to get noticed by potential users.
I indicated interest in this particular project because of it's peculiarities, and am making the contribution via my social account on facebook.
Steemcasino is the first casino based platform on the Steem blockchain, which offers services like the physical Casino.
Steemcasino has a very easy to use interface, for users to play games like :

  • Jackpot.
  • Coinflip.
  • Rock, Paper, Scissors.
  • Mines.
  • Roulette.
  • Paker.
    Which are game of chance where Users can earn in Steem (cryptocurrency), it's a cool way of earn Steem where users won't be bothered about how to post and whom to help upvote his/her post to get Steem. Users just have fun by taking chances and get rewarded.

Audience

I took into consideration some factors in creating my audience for the promotion of this project, with the specific ones requested by the Developer himself.
Which are :

  • Minimum age required under the law in the location selected, that arrow able to partake in this project.

  • Location that's likely to have enough interested potential users of the project.

  • PC users

  • Cryptocurrency
    Having the above at the back of my mind, I decided to create a target audience as listed below.

  • AGE: 18-65+ years ( 18 year which is considered to be the minimum age for adulthood and adults are eligible to gamble responsibly).

  • LOCATION: Africa ,one of the top 3 largest continent in the world with eligible potential users, and i live in this continent and have more knowlegde about it's people.

  • GENDER: Men and Women, both have equal rights to partake.

  • INTERESTS: This was tailored down to people with interests in PC games, casinos, money , gambling and cryptocurrency.

Activity

I made a post on facebook due to the Request by the project owner, using all the above parameters stated above in this write-up to create this [Post] on Facebook, to create a high level of awareness for the project Steemcasino.
Using my Facebook Ads account, I created a campaign for the promotion ,to meet the requirements requested by the project owner and that of Utopian.

Below is a screenshot to the Facebook Post and a copy of the graphical image used, which was provided by the project owner.

casino1.png

casino.jpg

The link to my Facebook Page used in the campaign.
The Facebook POSTused for the campaign.

Campaign Strategy

Below are screenshots relating to the ads campaigns made for the Steemcasino.

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Results

The following were achieved from the ads campaigns of Steemcasino.

ParametersResults
Reach24,241
Impression24,832
Engagements(likes & comments)60
Link clicks168

Screenshot of result
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Results Analysis

This shows how Men and Women of different ages reacted to this ads campaign.
casino5.png

The green bar indicates amount of reach, while the blue bar indicates link clicks.

Link to exported Downloadable Report

Video Proof

A video recording of the results from the campaign.

Proof Of Account Ownership

My name is Adelabu Micheal Oluwaseyi. nicked @princekelly on facebook and steemit.
casino7.png



Posted on Utopian.io - Rewarding Open Source Contributors

Sort:  
  • The engagement metrics are extremely low and are far below the performance metrics recommended in the guidelines.
  • The targeting is too broad and wildly inaccurate. Proctor & Gamble are a cosmetic manufacturer.
  • The message was too long, unfocused and not engaging.
  • This campaign brought little to no value to the project promoted.

Need help? Write a ticket on https://support.utopian.io.
Chat with us on Discord.

[utopian-moderator]

This campaign brought over 160 people to the project website, and it has no value?

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