Steemcasino Ads Campaign To Potential Users.
Introduction
Creating awareness to opensource projects are important, in order to get the quality applications to individuals who are in need of the free features being offered compared to the paid versions.
So I would be using this medium to contribute my part to this project, by creating the right awareness, which the project needs in order to get noticed by potential users.
I indicated interest in this particular project because of it's peculiarities, and am making the contribution via my social account on facebook.
Steemcasino is the first casino based platform on the Steem blockchain, which offers services like the physical Casino.
Steemcasino has a very easy to use interface, for users to play games like :
- Jackpot.
- Coinflip.
- Rock, Paper, Scissors.
- Mines.
- Roulette.
- Paker.
Which are game of chance where Users can earn in Steem (cryptocurrency), it's a cool way of earn Steem where users won't be bothered about how to post and whom to help upvote his/her post to get Steem. Users just have fun by taking chances and get rewarded.
Audience
I took into consideration some factors in creating my audience for the promotion of this project, with the specific ones requested by the Developer himself.
Which are :
Minimum age required under the law in the location selected, that arrow able to partake in this project.
Location that's likely to have enough interested potential users of the project.
PC users
Cryptocurrency
Having the above at the back of my mind, I decided to create a target audience as listed below.AGE: 18-65+ years ( 18 year which is considered to be the minimum age for adulthood and adults are eligible to gamble responsibly).
LOCATION: Africa ,one of the top 3 largest continent in the world with eligible potential users, and i live in this continent and have more knowlegde about it's people.
GENDER: Men and Women, both have equal rights to partake.
- INTERESTS: This was tailored down to people with interests in PC games, casinos, money , gambling and cryptocurrency.
Activity
I made a post on facebook due to the Request by the project owner, using all the above parameters stated above in this write-up to create this [Post] on Facebook, to create a high level of awareness for the project Steemcasino.
Using my Facebook Ads account, I created a campaign for the promotion ,to meet the requirements requested by the project owner and that of Utopian.
Below is a screenshot to the Facebook Post and a copy of the graphical image used, which was provided by the project owner.
The link to my Facebook Page used in the campaign.
The Facebook POSTused for the campaign.
Campaign Strategy
Below are screenshots relating to the ads campaigns made for the Steemcasino.
Results
The following were achieved from the ads campaigns of Steemcasino.
Parameters | Results |
---|---|
Reach | 24,241 |
Impression | 24,832 |
Engagements(likes & comments) | 60 |
Link clicks | 168 |
Screenshot of result
Results Analysis
This shows how Men and Women of different ages reacted to this ads campaign.
The green bar indicates amount of reach, while the blue bar indicates link clicks.
Link to exported Downloadable Report
Video Proof
A video recording of the results from the campaign.
Proof Of Account Ownership
My name is Adelabu Micheal Oluwaseyi. nicked @princekelly on facebook and steemit.
Posted on Utopian.io - Rewarding Open Source Contributors
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[utopian-moderator]
This campaign brought over 160 people to the project website, and it has no value?