Utopian.io Logo Re-design

Details

I think Utopian.io really needs a brand identity.
I made a little search abot what's utopian since there is no design brief unfortunately.

According to wikipedia
utopia (/juːˈtoʊpiə/ yoo-TOH-pee-ə) is an imagined community or society that possesses highly desirable or nearly perfect qualities for its citizens. The opposite of a utopia is a dystopia. One could also say that utopia is a perfect "place" that has been designed so there are no problems.

The word comes from Greek: οὐ ("not") and τόπος ("place") and means "no-place", and strictly describes any non-existent society 'described in considerable detail'. However, in standard usage, the word's meaning has narrowed and now usually describes a non-existent society that is intended to be viewed as considerably better than contemporary society. Eutopia, derived from Greek εὖ ("good" or "well") and τόπος ("place"), means "good place", and is strictly speaking the correct term to describe a positive utopia. In English, eutopia and utopia are homophonous, which may have given rise to the change in meaning.

Then I made a visual search about utopia and all graphics that I came across was shaped like another planet. There is a general way of thinking that utopia is like another planet. That's what I already thinking. Also inspiring from the current logo, I designed something like a planet /meteoroid like abstract logo, which also looks like a U letter. If you allow your imagination you may be able to see an utopian coming to you.

Colors, sticked by current ones with red and blue alternatives. Current one makes sense because dark blue with purple generally used for space-related projects.
Typography and naming, used Utopian.io because people prone to search for .com addresses first. If there is no intent to buy that domain, this approach is make sense for non-tld domains.

Benefits / Improvements

Current logo / branding has no clear information, I couldn't find any vector version nor font information. That png file will not be enough for printing / advirtisiment purposes. For now users of utopian can't even use it as a digital promotion asset in their videos or else.

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Tools

Affinity Designer
Adobe Photoshop

Original files

Mockups: Designed by Freepik & GrapicBurger
Font: Montserrat
Files: Download

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Posted on Utopian.io - Rewarding Open Source Contributors

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