//Technology Series//Web tracking: How to protect personal privacy online(part-01)

Starting from the sale of products, political campaigning, in almost all cases, the collection of consumer / voter information is first and priority as the main job. Because in the initial stage, if a consumer is interested in what kind of product, or if a voter supports a team, then the advertisement of the product or the voter's election campaign becomes quite easy.
It also collects information from users based on online news media, video products, and media, which sell products directly, to increase the quality of services. Considering these aspects, almost every online-based organization is interested in collecting information about ordinary people. And the technical method of collecting this information is now known as 'Web Tracking'.
You can not even imagine what companies have secret information about you; Image Source: Twitter

Web tracking is currently quite a concept. Most Internet users know that service providers keep an eye on their Internet-based activities and they also have the ability to track each step of the user, even if everyone knows it. After the Facebook-Cambridge Analytics Data Scandal, it has become clear to all that companies have the chance to earn millions of dollars by selling user information.

Besides, e-commerce-based products have become quite popular among the buying and selling facilities, and new competition is being created, and competition is increasing. And since such organizations are advertising based on the Internet, including social media, based on the likes and dislikes of consumers, it can be said that the organization has more information than the user,Those organizations will be able to present their products to the user with the fastest and the best and continue the competition. That is, the general user's information is generally seemingly ordinary, but the organizations have the appropriate value for them.

After the Facebook-Cambridge Analytics data scandal it has become clear to all that companies have the opportunity to earn millions of dollars by selling user information; Image Source: Independent.co.uk

While there is a general idea about web tracking, many are not aware of its harmful aspects. And since the rescue from trackers is technically difficult, many people avoid the whole thing. But imagine, once you have an unknowable eye in every of your activities. Taking millions of dollars by selling your personal information. They are using them for many illegal activities including blackmailing.
Even in this world of technology, you can easily become victim of identity fraud.

Also, regular use of regular internet, including visa, banking, is directly involved with our daily living. Most of the information used in this type of work, such as passwords, code codes used in bank transactions, home addresses are mostly quite sensitive.You can lose all your lost money when you come to a dishonest person, you can lose your true identity. And since these types of tasks are required to be fully edited through web browsing, your information can easily go under various internet-based organizations.

As the day progresses, the increase in web technology is increasing. As well as the technology used to provide you / your information is improving. That means no one can completely avoid web tracking. But because web tracking technology is managed based on certain terms like cookies, flash cookies, server logs, browser fingerprints and web bunes, adequate concepts of these will help you to protect your privacy from a lot of harmless trackers.