Promoting Moodle Using facebook targetted Ads

Repository

https://github.com/moodle/moodle

Linked Task Request

It can be found in the Utopian visibility whitelist

Introduction

My name is Nathaniel Macspeaks, a social media marketer/influencer and an open source contributor.
This is a full detailed post about a facebook ad campaign i carried on Moodle project.
Moodle is an open source learning platform that offers a powerful, secure and intergrated system to create a personalised learning environment for both educators, administrators and learners, and this software is available for both windows and mobile users.
For more information visit moodle.org

Campaign strategy

This were my strategies for this campaign

Location:

The location i choosed to show the ads was Nigeria, with an increasing interest to develop their educational sectors with modern day technologies and the large competition within schools in the country to be the best, I knew this was a good audience to show this ads to.
Since its the first time of running this ads I choose to show the ads to all the nation of Nigeria to better understand which states are really interested with this technology.

Age: 18 - 65+

Gender: Male and Female

People Who Match: Interests:
(Educational technology, Online learning community, eLearning Industry or Student)
People's interest is the best tool in facebook advertisement, choosing the right audience will get you the right result.

Objective: Traffic

screenshot of strategy

Campaign content

"Improve your teaching or learning experience with moodle"

Campaign Results & Summary

People reached: 10643
Link clicked: 390
Result rate: 2.11%

Here's the link to the downloadable report

Link to the post

result screenshot

Demographics

Tips

The key to a successful facebook advertising is targeting, if your audience are precise and well targeted then your results will be great.

video proof