Promoting Steemcasino: Mobile casino on the steem blockchain.

Introduction

Bringing influence to opensource projects are important tasks in helping to create awareness of these projects to people who might be interested in them. The need to make these projects known spurred me to conduct several promotional campaigns of opensource projects and this I do online using my social account on facebook.

Steemcasino has changed the game on the steem blockchain. Steemcasino offers almost same services as a real casino with a good number of games to play which includes popular games like poker, blackjack and roulette etc which users can play and earn more steem cryptos. Steemcasino is a game changer because, while other projects built on the steem blockchain require a certain level of skill and advanced intellect, steemcasino can be easily be utilized by anyone, therefore users who can't blog on steemit or contribute to open source projects on utopian, can get a chance to earn some steem from gambling. There are other features that makes steemcasino valid to go viral, but simply gambling and betting on luck can not be a less better reason and also this is done in the interest of the developer to bring in more users of the project, the more gamblers, the higher the stakes.

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Audience

For the selection of audience for this particular promotion, a lot of factors were considered. These factor includes;

• minimum age that is acceptable globally for intended gamblers in a real life casino
• location that is likely to have a relevant number of people interested in gambling
• gender
• special interests in gambling

With these parameters in mind, I decided my target audience would be;

• AGE: 18-65+ years ( 18 years is considered to be the minimum age for adulthood and adults are eligible to gamble)
• LOCATION: Africa. Being the second largest continent with over 50 countries, it is likely to contain a huge amount of interested persons.
• GENDER: Women were not excluded from this promotion, as there are several women who even own casinos. Men and Women were my target audience
• INTERESTS: The promotion was narrowed to people who had interest in casinos, money , gambling and cryptocurrency.

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Activity

Acting on the request of the project owner, I carried out a campaign on my social account facebook preferably.
The campaign was put forward with a concise post about the project(steemcasino). Details of the post includes the services the project will provide, it's benefits and also a direct link to the website where interested persons can login and start gambling.

After putting it up (the post), I utilized my ads account to boost the campaign with specific parameters to meet my target audience stated above. The boost was optimized for link clicks which was the intent of the project owner.

This is the screenshot of the campaign post

This is graphical content used and was provided by the project owner

CAMPAIGN STRATEGY

These are screenshots of how the campaign was structured

Boost strategy

This is the link to my facebook page and this is the link to the post for the campaign

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Results

The campaign yielded the following results

Parameters	Results
Reach	13,000+
Engagements(likes & comments)	44
Link clicks	123

Screenshot of the results above

Results Analysis

The total reach was distributed unevenly between the male and female gender and this is shown below

Green bar indicates reach and the blue indicates link clicks.

Breakdown of the image shown above

AGE RANGE (YEARS)	MEN(REACH)	MEN (LINK CLICKS)	WOMEN (REACH)	WOMEN (LINK CLICKS)
18-24	3136	21	1984	6
25-34	3184	18	1760	1
35-44	1128	12	624	5
45-54	576	5	244	1
55-64	392	15	244	2
65+	432	8	212	4
TOTAL	8848	79	4924	19

From the table, it is evident that men had more reach and link clicks across all the age range, this also proves that more men are interested in gambling than women.

Link to exported downloadable report

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SCREEN RECORDING TO VERIFY AUTHENTICITY OF THE CAMPAIGN AND VERIFICATION OF PROFILE

My name is Favour Ogorchukwu Otunji and it is my name on Facebook. Kodeblacc is my nickname and it's my login name on the steem blockchain

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Posted on Utopian.io - Rewarding Open Source Contributors

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