You can imagine exactly what each company looks like-the colors they choose, their advertising, and even the inside of their stores. These aspects are related to corporate identity, which refers to all the elements your company has created to help communicate brand values and develop an affinity between your company and your customers. The thing is, we are in the business of designing for MOSP. I've always been told: remember, corporate identity is the key to good design. And we had the help of the people at brand identity examples who came up with a great design that has an immediately apparent uniformity, and I think the clients will be attracted to it too.