PROMOTING ownCloud 26.01.2019
Repository
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications. ownCloud is a free and open source file hosting service that is available on multiple operating systems; Windows, macOS, Linux, Android and iOS. It can be installed on both a public and private server.
Campaign Strategy
Choice of target audience
My audience were two African countries; Kenya and Ghana. There are two African countries that are having an ICT revolution in the last couple of years. Exposing them to ownCloud might help them adopt the technology.
Post Appearance, Ad message and Call To Action
The application has received a lot of applaud because its features can rival market standards like Dropbox and Google drive. I have not used the application, but reviews by users point to a positive direction.
There have active social media pages on Facebook and Twitter. The Twitter handle having almost 15K followers.
The ad message gave a brief description of what the application is all about with a link to the official website of the application. There was a call to action button of send message.
Graphics
The image used is an official image from the ownCloud website. The image gave the best description of a cloud service company. There was no need to create a personal graphic.
Interaction
There was no interaction on the post; no like, no comment, no shares and also no one messaged me to inquire more about the product.
Goal / Conversions
The ad reached 10,958 but the purpose of the ad was not accomplished. Since my target is an emerging market, I wanted to have interactions with potential users; their views and concerns on the application. No messaging conversation was started.
Results
Campaign Content
Screenshots of ad placement.
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
VIDEO EVIDENCE
Dear @jingis07,
Thank you for another contribution.
As I told you before, I greatly appreciate your improvements. Your efforts are remarkable, however please find below some of my observations.
[1]. It would be great if we could see the clicks that the ad generated.
[2]. You are not mentioning information about age group or interests of the targeted group.
[3]. By visiting their website, you can see many elements that you could have included to craft your message. I.e. More than 25 million users worldwide trust ownCloud, the largest Open Source Content Collaboration Platform. Explore Now:
[4]. When you do more than one promotions, it is nice to 'play' with the message so that you can understand what works better for the end user.
[5]. Again, if you have done other promotions for the same post, it would be useful to see a comparison of the results and the links to the previous advertisements.
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[utopian-moderator]
Thank you for your review, @katerinaramm! Keep up the good work!
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