PROMOTING MOODLE 02.02.2019

Image Source

Repository

https://github.com/moodle/moodle

Linked Task Request

Utopian Visibility Whitelist

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

Moodle (an acronym for modular object-oriented dynamic learning environment). Moodle is an opensource learning management software, it allows you to take charge and control your learning environment by giving you customizable features like creating a private website with learning courses.

Moodle is available on both mobile and desktop, giving the user flexibility in usage. It is supported by a global team of programmers and educators, so updates are regularly made available. Moodle is completely free and therefore can save a school in financial spending.

Targetting and Audience

Africa as a whole is facing major challenges in education. From being underfunded to using old teaching methods to a poor learning environment, the challenges are too numerous to mention. One way of tackling this challenge which has been effective so far is the introduction of technology into learning. It has totally revolutionalized learning.

Moodle is a software that is used by all levels of education up to university level. It is free, opensource and currently used by over 100 million users. The importance of it being free cannot be overemphasized as funding is a major issue in education globally and more pronounced in Africa.

Nigeria has one of the highest numbers of out of school children in the world. The education sector needs drastic action and Moodle can help improve learning and education.

Interest: Teaching method, teaching ideas, teaching styles, teaching resources
Job Title: Head Teacher, Professor, Teaching assistant, Principal, Assistant Principal, school headmaster and assistant school headmaster.
Country: Nigeria
Age: 25 - 55

Ad message and Call To Action

The ad message included a call to action button of "learn more" for those interested in knowing more about Moodle.

Graphics

The image was automatically sourced by Facebook after placing the website link. It sourced about four images and I selected the most appropriate one. You can select more than one image. Its dimension is 480 x 251 in Jpeg format, giving the ad a compact view on both desktop and mobile. You get to see a review of how the ad looks on mobile and desktop before boosting it.

Goal / Conversions

The goal was to create more awareness about Moodle, which is what I just did; reaching as many people as possible.
https://docs.moodle.org/dev/Contributing_to_Moodle#Social_media

Bidding Strategy

I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks. The bid was set to automatic, meaning Facebook is to deliver the ad at the best possible price/rate.

Results

The ad ran for 5 days. I spent a total of $10, $2 dollar for each day. The ad completed with a CTR of 2.87%. The cost per click stood at $0.03.

As expected on Facebook ads I have come across, the ad reached more males than females. Male 71.6% Female 28.4%. The ad reached people most aged between 25 and 40.

Links

https://www.unicef.org/nigeria/education

https://www.premiumtimesng.com/news/top-news/288344-nigeria-now-has-13-2-million-out-of-school-children-ubec.html

Campaign Content

Link to the ads

Screenshots of ad placement

Proof of Authorship

GITHUB ACCOUNT
https://github.com/jingis07

FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin

VIDEO EVIDENCE