PROMOTING HEARTH.NET PART1
Repository
Linked Task Request
Introduction
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications. This is my first time attempting to promote Hearth.net and for this reason, I had to do background research about the service.
One challenging issue was that parts of their website are written in the Czech language even when you select English as the website language. So I had to use a Google translator to translate it into English.
Hearth.net is a generous social network that focuses on quality interpersonal relationships and points to the transformational potential of integrating the principles of the gift economy into everyday life
Choice of target audience and Bidding strategy
The message was targeted at individuals living in the United Kingdom aged 18 - 60 with interest in charity, donation, and philanthropy. I ran the ad for 20 days with a total budget of $20.
At end of the promotion, I didn't meet my goals of 10,000 reach and 2% click-through-rate CTR. Next time I would add more areas of interest to see whether I can reach my goals.
Campaign Content
Screenshots of ad placement
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 5,132 |
| Link clicks | 41 |
| Spend | $20 |
| CPC | $0.48 |
| CTR | 0.07% |
Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1W48YGFZVVVB_hHKcgXEAvT0gpD3S-cCf
VIDEO EVIDENCE
Dear @jingis07,
Thank you for your contribution!
You did a good job selecting this project, especially on these days when people are usually looking for ways to offer charity to communities in need.
Hearth.net seems to be an active project. If you check their social media channels you see that they often post updates, however the language used os Czech. This means that their communities are mostly from Czech Republic.
As you correctly mention, the fact that specific parts of their website are not in English may have affected the reach and engagement.
I would like to mention to you once more that I would appreciate it if you had also contacted the project owners and maybe even you could connect their facebook page. This way, the users interested could more easily reach out to the Hearth.Net for questions. Remember that even though the reach and CTR are of course very important, the conversion is what counts at the end.
I take this opportunity to wish you a Happy Holiday!
Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.
To view those questions and the relevant answers related to your post, click here.
Need help? Write a ticket on https://support.utopian.io/.
Chat with us on Discord.
[utopian-moderator]
Thank you for your review, @katerinaramm! Keep up the good work!
Hi @jingis07!
Your post was upvoted by @steem-ua, new Steem dApp, using UserAuthority for algorithmic post curation!
Your post is eligible for our upvote, thanks to our collaboration with @utopian-io!
Feel free to join our @steem-ua Discord server
Hey, @jingis07!
Thanks for contributing on Utopian.
We’re already looking forward to your next contribution!
Get higher incentives and support Utopian.io!
Simply set @utopian.pay as a 5% (or higher) payout beneficiary on your contribution post (via SteemPlus or Steeditor).
Want to chat? Join us on Discord https://discord.gg/h52nFrV.
Vote for Utopian Witness!